Design

Award-winning

&

Strategy

for Enterprise Innovations


Experience

Award-winning creative professional, industry thought leader, and published author acclaimed for merging entrepreneurial spirit and innovation to drive growth for 300+ airlines and Fortune 100 companies and diverse global clients. Improves user experiences by uniting traditional media with AI-driven strategies and applying a human-centered design philosophy grounded in empathy and insight.

Leverages expertise in qualitative research, data-informed tools, and cross-disciplinary collaboration to guide design leadership across IoT ecosystems, digital twin solutions, and enterprise software experiences.


Expertise

On Press

〰️

On Press 〰️

2010

Book | Amazon

2022

UX Planet Article

2016

Keynote | SXSW

Research + Strategy

using cloud data-base tool

Plan and conduct evidence-based user research and meta-analysis to identify opportunities in design and market without interrupting the ecosystem

Design

dev-ready design deliverable

Sweet spot between human-centered experience and ambition in innovation. Umy visualizes design based on user insights into practical user-testing ready prototypes.

Design + Dev Relation

dev-ready design deliverable

Establish design practice and system to work in compatible with today’s development best practice. Clear and comprehensive design documentation, including prototypes, annotated design files, and a well-defined style guide.

x2 Red Dot Awards

15+ Active products in market

300+ airlines using the designs

Contacts

umyotb@gmail.com

+1 512 521 9248

Austin | Amsterdam | New York