Design

Award-winning

&

Strategy

for Enterprise Innovations


Experience

Award-winning creative professional, industry thought leader, and published author acclaimed for merging entrepreneurial spirit and innovation to drive growth for 300+ airlines and Fortune 100 companies and diverse global clients. Improves user experiences by uniting traditional media with AI-driven strategies and applying a human-centered design philosophy grounded in empathy and insight.

Leverages expertise in qualitative research, data-informed tools, and cross-disciplinary collaboration to guide design leadership across IoT ecosystems, digital twin solutions, and enterprise software experiences.


Expertise

  • Item descriptionContributed to rapid customer growth and momentum for an enterprise with an estimated $1.6 billion value and $68 million in annual revenue. My role was to use UX design vision to lead the product organization of 20-30 employees. I established UX strategy,. flows, and executed User interface using Design System in collaboration with a team of 5-6 engineers to deliver $2-5M contracts. Reported to the Senior Vice President of Product.

    - Secured $68.2 million in a year by driving >30 customer adoptions and designing and leading UX/UI for 3D Digital Twins and Atlas AI™, the only low-code industrial AI agent workbench, and creating new logos weekly.

    - Uncovered ~$21.6 million in benefits and independently validated ~400% ROI with a 14-month payback for a new platform, strengthening the value narrative for Atlas AI deployments by designing and delivering end-to-end agent-builder experiences (workbench IA, flows, patterns) atop Cognite Data Fusion®.

  • Plan and conduct evidence-based user research to identify market/design/workflow opportunity to create and/or improve complex enterprise software solutions without interrupting the ecosystem workflows.

  • Define design strategy based on user insights coupling with meta-analysis to provide clients with the right tool to make good decisions.

    To provide strategic recommendations for a new product, conduct thorough market research to understand the industry, competitors, and customer needs. Define the product's unique value proposition and target market segments, while setting clear objectives and developing pricing, distribution, and marketing strategies. Establish a customer support system, monitor performance metrics, and continuously iterate for improvement.

  • Visualize design vision based on user insights into practical user-testing ready prototypes.

  • Establish design practice and system to work in compatible with today’s development best practice.

    Clear and comprehensive design documentation, including prototypes, annotated design files, and a well-defined style guide.

  • Effective collaboration between UX and engineering leaders is essential for bringing a product to market successfully. By involving engineering leaders early on, maintaining regular communication, fostering mutual understanding, organizing co-creation workshops, sharing documentation and resources, establishing iterative feedback loops, and conducting user testing together, both teams can work synergistically to deliver a user-centric product that aligns with technical feasibility.

On Press

〰️

On Press 〰️

2010

Book | Amazon

2022

UX Planet Article

2016

Keynote | SXSW

Research + Strategy

using cloud data-base tool

Plan and conduct evidence-based user research and meta-analysis to identify opportunities in design and market without interrupting the ecosystem

Design

dev-ready design deliverable

Sweet spot between human-centered experience and ambition in innovation. Umy visualizes design based on user insights into practical user-testing ready prototypes.

Design + Dev Relation

dev-ready design deliverable

Establish design practice and system to work in compatible with today’s development best practice. Clear and comprehensive design documentation, including prototypes, annotated design files, and a well-defined style guide.

x2 Red Dot Awards

15+ Active products in market

300+ airlines using the designs

Contacts

umyotb@gmail.com

+1 512 521 9248

Austin | Amsterdam | New York